Split the cost with friends and get the new Mom and Dad a baby gift they will love

LOS ANGELES--(Business Wire)-- Baby showers are a great opportunity to share in the excitement with the parents-to-be. Whether there is a boy or a girl on the way, each new family needs to prepare with the right necessities for the baby. Gift giving should be fun and affordable for everyone, which is where the group gifting website, eDivvy.com (www.edivvy.com), can help.

While many group gifting sites only offer the option of giving gift cards, eDivvy.com breaks the mold by partnering with top retailers like Amazon.com, Macy`s, Linens and Things, MyStrollers.com, Target and other leaders (view all at http://www.edivvy.com/learnmore/merchants/) to provide top baby shower gift options. Going the next step, eDivvy.com makes choosing that gift - often the toughest part of group giving - a breeze through expert advice.

A few of the top expert recommended baby gifts (http://www.edivvy.com/find_gifts/baby_shower) available on eDivvy.com include:

eDivvy.com is remarkably easy to use. The organizer of the group gift creates their group gift event by choosing the occasion and an invitation design to match. They customize their invite information and then select the product(s) they want to group gift. After a few more simple customizations, they add the email addresses of those they wish to invite to group gift and send. eDivvy.com takes over from there. Once each e-mail recipient receives the email on behalf of the organizer, they can choose how much they want to contribute, and charges that amount to a major credit card through eDivvy.com`s highly secure process. Once the group gift is fully funded, eDivvy.com ensures the gift is shipped directly to the recipient from the retailer from which it was chosen. All of those who contributed to the gift can also sign a virtual gift card for the recipient. The organizer can check in throughout the process, see who has contributed and the remaining amount needed to purchase the gift, and send gentle reminders if need be.

"Many families have several members living all over the country which makes splitting the cost of a gift offline nearly impossible. Selecting the right gift, collecting the funds, and purchasing the gift can take days or even weeks and we knew there was a better way to re-energize the joy of giving as a group," says eDivvy.com president Eden Jarrin.

eDivvy.com can also be tapped for charity fundraising, wedding registries, birthdays, teacher gifts and so much more. With today`s tight economy, now is right moment for an idea like eDivvy.com. "People still want to delight their friends, family and business acquaintances, but for obvious reasons may feel less able to. Splitting the cost of a more expensive gift is the solution," said Jarrin.

New retailers and gift options are regularly being added to the site. Follow news, gift ideas, and more at http://www.edivvy.com/blog/.

The Dowd Agency
Annie Taplin
212-686-7777
annie@dowdagency.com