LOS ANGELES--(BUSINESS WIRE)--eDivvy.com Inc. announces today, the release of its new business-to-business payment option, the eDivvy group gift application. Group gifting is the hottest new trend in online applications and eDivvy.com wants to help businesses give their customers the option of splitting the cost of products or services with friends and family.
eDivvy.com was created to make shopping easier and more affordable by giving consumers a fun and simple way to share products with others and let them contribute to the cost, ideal for birthdays, baby showers, weddings, graduations, and other gifting events. With the new eDivvy group gift application, the site has gone a step further, making it accessible to all online shopping sites. The application itself is similar in look and integration to Pay Pal™ or BillMeLater™ while providing specific benefits to merchants, charities and content sites as seen on http://solutions.edivvy.com.

Merchant partners will enjoy many benefits while using the eDivvy group gift application on their site including increasing the number of customers per transaction. Most group gifts bring between five and 40 participants that will be interacting with the merchants’ brand, providing retailers with a highly viral way to gain new customers in this economic climate. A group gifted item divided by numerous friends or family allows for retailer’s to also push their higher priced items as they are more affordable in a group setting. Group gifting is also a valuable marketing and promotional tool merchants can use to promote their site when tying into other social media marketing campaigns.

eDivvy.com recognizes the importance of fundraising for charities and schools and wanted to make the process fast, easy and fun for those participating and donating. The eDivvy group gift application provides a consumer-friendly interface for members to contribute and share causes with others while raising funds as a group. Today, being able to see the direct effects of each donation and how much has been raised to-date gives additional security to those participating which the new application provides. The added benefit for participating charities is that group gifting often works as a viral application – friends share the link and word continues to grow about the cause.

For content sites including blogs and other non-commerce sites, the eDivvy group gift application can be used as an alternative revenue source, enabling a highly viral platform that can increase member base and reach. eDivvy.com has incorporated several top online retail catalogs including Amazon, Target, REI, Macy’s and more which provides their users with access to over 2 million products. The eDivvy group gift application can also be customized to work with specific sites however appropriate.

For more information, please visit http://solutions.edivvy.com/contact.html and eDivvy will set up a demonstration and customize the application per each site.

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