eDivvy.com Helps Make Gift-Giving Affordable, Easy and Fun This Holiday Season

LOS ANGELES--(BUSINESS WIRE)--The holiday season is upon us and preparing for gift-giving traditions often entails much planning and budgeting. Consumers will be spending again but due to the current economic climate, many will have a more budget conscious state-of-mind. The National Retail Federation expects group gifting to become more popular this holiday season with 17.3% of Americans looking to participate in joint gifting events. eDivvy.com (www.edivvy.com) makes it easy by providing shoppers with a way to give big and spend less. The group gifting website enables friends and family to pitch in for a gift without placing the hassle on one person. The holidays are a time to celebrate and share with family and unfortunately, sometimes the stress of expenses and planning can be distracting. eDivvy.com was created with one goal in mind - to make gift giving more affordable and fun.

Gone are the days when someone gets five small gifts worth $25.00 each. With eDivvy.com, those five people can put their $25.00 towards a $125.00 item like an espresso machine or a gift card to a favorite retailer. eDivvy.com is more than just a place to group gift; their experts have hand picked top gifts and offer suggestions on the perfect item for every friend or family member from the tech savvy to the chef of the house.

While many group gifting sites only offer the option of giving gift cards, eDivvy.com breaks the mold by featuring top retailers like Amazon.com®, Apple Store, Macy’s, REI, Sur La Table and other leaders (view all at http://www.edivvy.com/learnmore/merchants/) to provide top Holiday gift options like the Flip MinoHD Camcorder, Kindle DX, or Beaba Babycook Baby Food Maker.

eDivvy.com is remarkably easy to use. The organizer of the group gift creates their event by choosing the occasion and an invitation design to match. They customize their invite information and then select the product(s) they want to group gift. After a few more simple customizations, they add the email addresses of those they wish to invite to the group gift and send. eDivvy.com takes over from there. Once each e-mail recipient receives the email on behalf of the organizer, they can choose how much they want to contribute, and charges that amount to a major credit card through eDivvy.com’s highly secure process. Once the group gift is fully funded, eDivvy.com ensures the gift is shipped directly to the appropriate recipient from the retailer from which it was chosen. All of those who contributed to the gift can also sign a virtual gift card for the recipient. The organizer can check in throughout the process, see who has contributed and the remaining amount needed to purchase the gift, and send gentle reminders if need be.

“Gifting as a group is a great way to re-energize the joy of the holidays in each and every family.” says eDivvy.com president Eden Clark. “The holidays are a time for families to come together but with several members possibly living all over the country, it makes splitting the cost of a gift offline nearly impossible. We developed eDivvy.com from the group organizer’s point of view by creating a simple and fun process to customize your group gift invitation, an easy way for friends or family to contribute, all the while providing the best gift choosing experience possible which is reflected by the best products in each category at great prices.”

eDivvy.com can also be tapped for charity fundraising, wedding registries, birthdays, corporate gifts and so much more. With today’s tight economy, now is the right moment for an idea like eDivvy.com. “People still want to delight their friends, family and business acquaintances, but for obvious reasons may feel less able to. Splitting the cost of a more expensive gift is the solution,” said Clark.

New retailers and gift options are regularly being added to the site. Follow news, unique gift ideas, and more at http://www.edivvy.com/blog/.